Our story

Vlieg Hoog, Koningskind

Vlieg Hoog carries a simple, meaningful message: Fly High, Child of the King. It's a reminder of who you are — someone with dignity, purpose and wings.

Our clothing is more than fabric and print. Every piece is designed to make that message tangible: when you wear it, you carry a promise. And when you give it to someone else, you give hope.

Wear it. Live it. Give hope.

We are a proud South African small business. Every order is packed with care and delivered nationwide.

A sign-off that became a brand.

Jacques Arendt has used "Vlieg Hoog, Koningskind" as his radio sign-off since 2000 — from Bay FM and Algoa FM to Perron FM and today RSG.

What began as a simple sign-off has grown over the years into a message of hope, identity and encouragement.